I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.

The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.

Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.

People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

Get informed. Get outraged. Get inspired. Get active.

I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.