We were most creative when our back was against the wall.

I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

There is no scientific answer for success. You can't define it. You've simply got to live it and do it.

A Sense Of Outrage Is Essential For The Entrepreneurial Spirit. I Think Discontentment Drives You To Want To Do Something About It. And My Outrage Came Very Early On.

People don't want simply to buy the product, they want to have sympathy with the company too.

It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.

if companies are in business solely to make money, no consumer can fully trust what they do or say.