I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

You have to look at leadership through the eyes of the followers and you have to live the message.

The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom of the social ladder.

I wake up every morning thinking...this is my last day. And I jam everything into it. There's no time for mediocrity. This is no damned dress rehearsal.

For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.

You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.