we should be careful not to let machinery swamp life. That we should be sure, when we are confronted with a fresh mechanical contrivance, that we are not losing more than we gain by adopting it.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts.

The full life depends, not on the range of experience but on the intensity of the interest, the emotion involved, and on its being a personal interest.

As soon as you start asking what education is for, what the use of it is, you're abandoning the basic assumption of any true culture, that education is worth while for its own sake.

What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.

What is freedom? It consists in two things: to know each his own limitations and accept them - that is the same thing as to know oneself, and accept oneself as one is, without fear, or envy, or distaste; and to recognise and accept the conditions under which one lives, also without fear or envy, or distaste. When you do this, you shall be free.