Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

Even when couples share more equitably in the work at home, women do two-thirds of the daily jobs at home, like cooking and cleaning up--jobs that fix them into a rigid routine. Most women cook dinner and most men change the oil in the family car. But dinner needs to be prepared every evening around six o'clock, whereas the car oil needs to be changed every six months, any day around that time, any time that day.... Men thus have more control over when they make their contributions than women do.

The more we rely on the market, the more hooked we become on its promises: Do you need a tidier closet? A nicer family picture album? Elderly parents who are truly well cared for? Children who have an edge in school, on tests, in college and beyond? If we can afford the services involved, many if not most of us are prone to say, 'Sure, why not?

The "female culture" has shifted more rapidly than the "male culture"; the image of the go-get 'em woman has yet to be fully matched by the image of the let's take-care-of-the-kids- together man. More important, over the last thirty years, men's underlying feelings about taking responsibility at home have changed much less than women's feelings have changed about forging some kind of identity at work.

Paradoxically, those who call for family values also tout the wonders of an unregulated market without observing the subtle cultural links between the family they seek to regulate and the market they hold free.

If in previous decades large historic events drew people together and oriented them toward collective action, the recent double trend toward greater choice but less security leads the young to see their lives in more individual terms. Big events collectivize. Little events atomize.

There's the reason that I think that red states don't trust the government. They see it as an instrument of their own marginalization, because they feel especially Democratic administrations have favored blacks, women, immigrants, refugees. And all of these groups, they see as getting ahead of them, as almost like line-cutters, pushing them back in line.