Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

As motherhood as a "private enterprise" declines and more mothers rely on the work of lower-paid specialists, the value accorded the work of mothering (not the value of children) has declined for women, making it all the harder for men to take it up.

As long as the "woman's work" that some men do is socially devalued, as long as it is defined as woman's work, as long as it's tacked onto a "regular" work day, men who share it are likely to develop the same jagged mouth and frazzled hair as the coffee-mug mom. The image of the new man is like the image of the supermom: it obscures the strain.

To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.

If in the earlier part of the century, middle-class children suffered from overattentive mothers, from being "mother's only accomplishment," today's children may suffer from an underestimation of their needs. Our idea of what a child needs in each case reflects what parents need. The child's needs are thus a cultural football in an economic and marital game.

If in previous decades large historic events drew people together and oriented them toward collective action, the recent double trend toward greater choice but less security leads the young to see their lives in more individual terms. Big events collectivize. Little events atomize.

Many women cut back what had to be done at home by redefining what the house, the marriage and, sometimes, what the child needs. One woman described a fairly common pattern: I do my half. I do half of his half, and the rest doesn't get done.