Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

The more anxious, isolated and time-deprived we are, the more likely we are to turn to paid personal services. To finance these extra services, we work longer hours. This leaves less time to spend with family, friends and neighbors; we become less likely to call on them for help, and they on us.

Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

Even when couples share more equitably in the work at home, women do two-thirds of the daily jobs at home, like cooking and cleaning up--jobs that fix them into a rigid routine. Most women cook dinner and most men change the oil in the family car. But dinner needs to be prepared every evening around six o'clock, whereas the car oil needs to be changed every six months, any day around that time, any time that day.... Men thus have more control over when they make their contributions than women do.

Just as the archetype of the supermom--the woman who can do it all--minimizes the real needs of women, so too the archetype of the"superkid" minimizes the real needs of children. It makes it all right to treat a young child as if he or she were older.

Many of the young aspire to happy marriages and dot-com fortunes but end up in guarded love and okay-for-now jobs.

The "female culture" has shifted more rapidly than the "male culture"; the image of the go-get 'em woman has yet to be fully matched by the image of the let's take-care-of-the-kids- together man. More important, over the last thirty years, men's underlying feelings about taking responsibility at home have changed much less than women's feelings have changed about forging some kind of identity at work.