And were in the middle of a perfect storm. These days, government social services are being bad-mouthed and defunded. The non-profit world is looking more and more like the for-profit world. The growing gap between rich and poor makes most of us very anxious about where we stand.

People who volunteer at the recycling center or soup kitchen through a church or neighborhood group can come to feel part of something 'larger.' Such a sense of belonging calls on a different part of a self than the market calls on. The market calls on our sense of self-interest. It focuses us on what we 'get.'

Many working families are both prisoners and architects of the time bind in which they find themselves.

Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

Many of the young aspire to happy marriages and dot-com fortunes but end up in guarded love and okay-for-now jobs.

Has Bill Clinton inspired idealism in the young, as he himself was inspired by John F. Kennedy? Or has he actually reduced their idealism? Surely part of the answer lies in Clinton's personal moral lapse with Monica Lewinsky. But more important was his sin of omission - his failure to embrace a moral cause beyond popularity.

To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.