What I would not like is to be ignored. I write from the heart. I don't write for me. I write for my readers.

It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.

Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm.

What I would not like is to be ignored. I write from the heart. I don't write for me. I write for my readers.

Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyones ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.

We don't need to dumb down our stuff. And it's important to know how far we can push readers.