There has to be a protagonist who has to overcome challenges, and there will be a race to finish.

Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

I would imagine that anyone picking up a book written by me would expect a fast-paced story that requires minimal effort to turn the pages. The reader would also be looking for some out-of-the-ordinary revelations along the way. At the end of the day, I'm a writer who simply loves revealing stuff that is out-of-the-ordinary.

Writing helps me create a different world that I can escape to.

It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.

I was learning book-keeping at the age of 12, but it never stopped me from pursuing literature. Over the years, I grew to love the written word.

What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyones ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.