That's all teaching is; arranging contingencies which bring changes in behavior.

Many social practices essential to the welfare of the species involve the control of one person by another, and no one can suppress them who has any concern for human achievements

Going out of style isn't a natural process, but a manipulated change which destroys the beauty of last year's dress in order to make it worthless.

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.

A self is a repertoire of behavior appropriate to a given set of contingencies.

Science, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.