Problem-solving typically involves the construction of discriminative stimuli

No theory changes what it is a theory about. Nothing is changed because we look at it, talk about it, or analyze it in a new way. Keats drank confusion to Newton for analyzing the rainbow, but the rainbow remained as beautiful as ever and became for many even more beautiful. Man has not changed because we look at him, talk about him, and analyze him scientifically. ... What does change is our chance of doing something about the subject of a theory. Newton's analysis of the light in a rainbow was a step in the direction of the laser.

But restraint is the only one sort of control, and absence of restraint isn't freedom. It's not control that's lacking when one feels 'free', but the objectionable control of force.

Was putting a man on the moon actually easier than improving education in our public schools?

Education is what survives when what has been learned has been forgotten.

An important fact about verbal behavior is that speaker and listener may reside within the same skin.

If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.