The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.
B. F. SkinnerSociety attacks early, when the individual is helpless. It enslaves him almost before he has tasted freedom. The 'ologies' will tell you how its done Theology calls it building a conscience or developing a spirit of selflessness. Psychology calls it the growth of the superego. Considering how long society has been at it, you'd expect a better job. But the campaigns have been badly planned and the victory has never been secured.
B. F. SkinnerTo say that a man is sinful because he sins is to give an operational definition of sin. To say that he sins because he is sinful is to trace his behavior to a supposed inner trait. But whether or not a person engages in the kind of behavior called sinful depends upon circumstances which are not mentioned in either question. The sin assigned as an inner possession (the sin a person "knows") is to be found in a history of reinforcement.
B. F. SkinnerIn the world at large we seldom vote for a principle or a given state of affairs. We vote for a man who pretends to believe in that principle or promises to achieve that state. We don't want a man, we want a condition of peace and plenty-- or, it may be, war and want-- but we must vote for a man.
B. F. Skinner