The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. SkinnerPunitive measures whether administered by police, teachers, spouses or parents have well known standard effects: (1) escape-education has its own name for that: truancy, (2) counterattack-vandalism on schools and attacks on teachers, (3) apathy-a sullen do-nothing withdrawal. The more violent the punishment, the more serious the by-products.
B. F. SkinnerAn important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. Skinner