The evolution of cultures appears to follow the pattern of the evolution of species. The many different forms of culture which arise correspond to the "mutations" of genetic theory. Some forms prove to be effective under prevailing circumstances and others not, and the perpetuation of the culture is determined accordingly.

The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.

The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.

Behavior is determined by its consequences.

But restraint is the only one sort of control, and absence of restraint isn't freedom. It's not control that's lacking when one feels 'free', but the objectionable control of force.

Punitive measures whether administered by police, teachers, spouses or parents have well known standard effects: (1) escape-education has its own name for that: truancy, (2) counterattack-vandalism on schools and attacks on teachers, (3) apathy-a sullen do-nothing withdrawal. The more violent the punishment, the more serious the by-products.

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.