The evolution of cultures appears to follow the pattern of the evolution of species. The many different forms of culture which arise correspond to the "mutations" of genetic theory. Some forms prove to be effective under prevailing circumstances and others not, and the perpetuation of the culture is determined accordingly.
B. F. SkinnerNo theory changes what it is a theory about. Nothing is changed because we look at it, talk about it, or analyze it in a new way. Keats drank confusion to Newton for analyzing the rainbow, but the rainbow remained as beautiful as ever and became for many even more beautiful. Man has not changed because we look at him, talk about him, and analyze him scientifically. ... What does change is our chance of doing something about the subject of a theory. Newton's analysis of the light in a rainbow was a step in the direction of the laser.
B. F. SkinnerMust we wait for selection to solve the problems of overpopulation, exhaustion of resources, pollution of the environment and a nuclear holocaust, or can we take explicit steps to make our future more secure? In the latter case, must we not transcend selection?
B. F. SkinnerSome of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
B. F. Skinner