Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.

The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.

Going out of style isn't a natural process, but a manipulated change which destroys the beauty of last year's dress in order to make it worthless.

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.

The major difference between rats and people is that rats learn from experience.

We shouldn't teach great books; we should teach a love of reading.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.