We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.

Must we wait for selection to solve the problems of overpopulation, exhaustion of resources, pollution of the environment and a nuclear holocaust, or can we take explicit steps to make our future more secure? In the latter case, must we not transcend selection?

We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.

The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

Men build society and society builds men.

Society already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.