When you're building a business, you're either all in, or you're not.
If you want to have a creative culture, you can't get it by reading books. You get it by example.
I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
People imitate their leader. Lead by example.
If a house is priced appropriately, make a bid 10 percent below that amount.
I think of my business and investments as extension of my family.