Craig Nelson who is an actor and is in a show called Coach in the United States. We began to do some improvisational stuff and we used to get laughs and things.

If you test Iron Man and that audience doesn't respond well, you can be damn sure that there is something wrong with the movie that you have to address. Because they're expecting a certain amount of action, right? They want a hero. There are certain things that have to be compatible with the way the audience is thinking about it. If you take some other film, like No Country for Old Men, you can end up with all kinds of crazy reactions.

You don't always have to have the ending, but you want to have a satisfactory conclusion.

I would give the cameras to the kids in the swimming pools and they would play with them, and then I would collect them and we would upload it. If you're in the process, you're there.

I don't know that you can do it as a satire. I mean, the business is crazy enough as it is. It's like doing Wag The Dog - we took a thing that was almost completely absurd on one level, and then ultimately those things came about.

Ronald Reagan was this actor who was going to be president, and he was very charming. What he had was, he talked about America in ways that got people all caught up in it. He was creating this America - it could even be the mythical "America" - that we subscribe to.

Craig Nelson who is an actor and is in a show called Coach in the United States. We began to do some improvisational stuff and we used to get laughs and things.