I write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy. One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.

Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.

You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.

I spend a lot of time talking to people who disagree with me - I would go so far as to say that it's my favourite leisure activity.

I write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy. One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.

And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you'll still be wrong, but you'll be wrong with a lot more panache and flair than you could possibly manage right now.

I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.