To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
Ben HorowitzIt's pretty clear that [customers] know what their budgets are now, and what they want to spend it on.
Ben HorowitzThe person they're working with, is going to be the person they'll know more. So if that person leaves, they're going to go - well, should have I left too? What did they get and how does that compare to my deal.
Ben Horowitz