I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It's hard to memorize objectives, but it's easy to remember a story.
Ben HorowitzEarly in my career as an engineer, Iโd learned that all decisions were objective until the first line of code was written. After that, all decisions were emotional.
Ben HorowitzVolatility and length, that's the value on an option. 10 years on a startup stock, that's a big valuable thing.
Ben HorowitzIn life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.
Ben Horowitz