The athlete makes himself, the coach doesn't make the athlete.

The real purpose of running isn't to win a race, it's to test the limits of the human heart.

If at the end of a race you know yourself that you have done your best, you're a winner.

Now to explore the limits of the one competitor above everyone else you've always loved to face: Steve Prefontaine.

Everything you need is already inside.

To bring inspiration and innovation to every athlete* in the world.

There is no bad weather, just soft runners.