Values must be demonstrated through behaviors, but they are truly significant when they represent the beliefs of an entire organization.

Always look for ways to improve even the "good show."

Recognize that millennials' personal long-term goals may have nothing to do with their organizations' long-term goals. Discover and facilitate their long-term goals, and they will be more inclined to help their organizations achieve success.

People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.

Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.

In the long run, it costs more to provide poor rather than good service.

Innovate, don't imitate. Set out to create a culture that is right for your organization, then work at making it happen.