This is great if you know all those "not to do" strategies. Sometimes you learn the "not to do's" by doing. The key is to fail forward fast. Try, fail, learn, and quickly try again.

Organizational culture begins in HR. This means to hire for attitude and train for skill.

Always look for ways to improve even the "good show."

When values are deeply embedded within an organization, they seldom change.

Vision without execution is like a plane without wings, or Dumbo without ears, it just won't fly.

Write down your Dream or story; create your own unique Values, Believe in them, and use them to make all decisions; Dare to take some risks; and Do the planning, revisions and details to realize the Dream.

Twenty years ago if you provided someone with horrible service, it may take weeks or even months for the word-of-mouth message to get out to 15-20 potential customers. Today, with social media, thousands of potential customers can learn about horrible service within hours, minutes or even seconds after it happens.