Like a human being, a company has to have an internal communication mechanism, a "nervous system", to coordinate its actions.

Today, you always know whether you are on the Internet or on your PC's hard drive. Tomorrow, you will not care and may not even know.

When you say that after World War I there was a pandemic that killed more people than the war itself, most will say: "Wait, are you kidding? I know World War I, but there was no World War 1.5, was there?" But people were traveling around after the war, and that meant the force of infection was much higher. And the problem is that the rate of travel back then was dramatically less than what we have nowadays.

With tech companies, whoever's the leader is always questioned, you know. They say, 'Is this the end of them?' And - there's more - more times people think that's the case than it really is the case.

Who decides what's in Windows? The customers who buy it.

Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.

Microsoft has had its success by doing low-cost products and constantly improving those products and we've really redefined the IT industry to be something that's about a tool for individuals.