You have to lean into the turn. On every creative aspect, you have to lean into what's working.
The writing is what's most important to me.
I used to search and search for that actor or actress who's exactly what's in my head. But you have to realize you have to cast whoever's super talented and super funny, and then the character has to become at least partially theirs.
Until I created my own shows, I had nothing but bad experiences on staffs.
Any time you try to be edgy just for the sake of being edgy, that's the worst way.
I never went after character payments. I'm pretty much terrible at naming characters, so I usually name them after people I know.