Any time you try to be edgy just for the sake of being edgy, that's the worst way.
By engaging someone for five minutes, you can make them a lifelong fan.
It's a nightmare of editing. That's what I do all day.
I never went after character payments. I'm pretty much terrible at naming characters, so I usually name them after people I know.
Fans can't ruin shows. Only creators can.
You have to lean into the turn. On every creative aspect, you have to lean into what's working.