By engaging someone for five minutes, you can make them a lifelong fan.
I am done with the hour-long [true crime] shows: "She was a happy married wife. Everything was perfect. Until the trip to Aruba."
Until I created my own shows, I had nothing but bad experiences on staffs.
You have to lean into the turn. On every creative aspect, you have to lean into what's working.
It's a nightmare of editing. That's what I do all day.
One of the things I'm proud of is my ability to change directions if something's not working.