By engaging someone for five minutes, you can make them a lifelong fan.

Any time you try to be edgy just for the sake of being edgy, that's the worst way.

I'm done with the shows about "women got murdered by husband." My wife watches them constantly, but it makes me want to kill myself. They serve no purpose. They're not news shows. They just exploit all of these murder victims.

The only way to keep a show alive is to stay loyal to your fans and not betray them creatively or ignore them when it comes to extra content. I'm on Twitter because I'm trying to answer their questions.

You have to lean into the turn. On every creative aspect, you have to lean into what's working.

I am done with the hour-long [true crime] shows: "She was a happy married wife. Everything was perfect. Until the trip to Aruba."

If something's working, you lean into it. You don't fight it.