Facts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story … facts are not terribly useful to influencing others. People don’t need new facts—they need a new story.

The most important things are actually the easiest to obtain: great friends, good food, and a decent bottle of wine.

Who is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of "Tomorrow's Shoes," but I could only fit "TOMS" on the label. I had no idea everybody would want to meet him. There is no Tom; it's an idea for a better tomorrow.

With technology today, companies are less in control of their brand

The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.

Giving is what fuels us. Giving is our future.

When people start serving together, they forgot about all their stress, [...] all their own problems. They start focusing on someone else's.