If you organize your life around your passion, you can turn your passion into your story and then turn your story into something bigger - something that matters.

When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.

Your backpack is a part of your identity as a student.

If you organize your life around your passion, you can turn your passion into your story and then turn your story into something bigger - something that matters.

The most important step of all is the first step. Start something! What if that idea you have in the back of your head is a really good one, one that might end up helping tens of thousands of people? You owe it to the world ot act. Or maybe it will help only a few people: The same advice applies. If you don't do it, you are missing out on something big, and so are the people who could have been helped.

Facts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story … facts are not terribly useful to influencing others. People don’t need new facts—they need a new story.

If you just go out and try to make money by starting a business, you're going to come up with something that's just like what everyone else has done. But if you look at the world and see opportunities that can be taken more seriously, then you come up with a great idea.