Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
Bob LutzPublic Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human enterprise - competition.
Bob LutzThere's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.
Bob Lutz