The electrification of the automobile is inevitable.

CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.

It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.

Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.

What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or is it the way she looks? It's not politically correct, GM hates it when I draw that analogy. But it's absolutely correct."

In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody.

There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.