The electrification of the automobile is inevitable.

The electrification of the automobile is inevitable.

You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.

It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.

Being able to ‘think out of the box’ presupposes you were able to think in it.

Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.

People under 75 need more seasoning