CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.
Bob LutzForcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.
Bob LutzWhat do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or is it the way she looks? It's not politically correct, GM hates it when I draw that analogy. But it's absolutely correct."
Bob LutzThere's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.
Bob LutzIt applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
Bob Lutz