Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.
Bob LutzPublic Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human enterprise - competition.
Bob LutzWith autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.
Bob LutzWhy did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I lost one of my contact lenses. Other than that I was in great shape.
Bob LutzThere's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.
Bob LutzIt applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
Bob Lutz