Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.

With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.

It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.

Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.

CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.

People under 75 need more seasoning

Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I lost one of my contact lenses. Other than that I was in great shape.