If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian TracyYou cannot control all of what happens to you, but you can control your attitude toward all of what happens to you...You can choose to be happy and grateful rather than disappointed and bitter, by focusing on how it could have turned out worse but didn't, rather than how it could have turned out better but didn't.
Brian TracyThroughout the developed world,we have moved from "man power"to "mind power."We have moved from the use of physical muscle to the use of mental muscle.
Brian TracyDestructive criticism is the biggest single enemy of human potential. It is worse than cancer or heart disease. While those diseases can ultimately lead to the deterioration and death of an individual, destructive criticism kills the soul of the person but leaves the body walking around.
Brian Tracy