Failure is an absolute prerequisite for success. You learn to succeed by failing.

Focus very clearly on a few small things. The purpose of a business is to give someone something that they want. Have a product or service that's really excellent. [...] What can you offer that no one else can offer and will satisfy them at a higher level than what anyone else can?

Take a deep breath, relax and imagine yourself exactly as you wish to be.

When you develop yourself to the point where your belief in yourself is so strong that you know that you can accomplish anything you put your mind to, your future will be unlimited.

Self-acceptance begins in infancy, with the influence of your parents and siblings and other important people. Your own level of self-acceptance is determined largely by how well you feel you are accepted by the important people in your life. Your attitude toward yourself is determined largely by the attitudes that you think other people have toward you. When you believe that other people think highly of you, your level of self-acceptance and self-esteem goes straight up. The best way to build a healthy personality involves understanding yourself and your feelings.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

Successful people tend to become more successful because they are always thinking about their successes.