If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

The fastest way to improve your relationships is to make others feel important in every way possible.

Your competitive advantage must be perceivable, promotable, and something the market will pay for.

Simplify the task. Continually look for faster, better, easier ways to get the job done.

Implement your plans with courage and persistence. Have complete faith in your ability to succeed and never, ever give up.

Discipline yourself to find something positive in every situation every day. You attract positivity when you are positive within.

Almost all stress, tension, anxiety, and frustration, both in life and in work, comes from doing one thing while you believe and value something completely different.