If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

Reinforce what you want to see repeated.What gets rewarded gets done.

Perhaps the very best question that you can memorize and repeat, over and over, is, 'what is the most valuable use of my time right now?'

In a time of rapid change, standing still is the most dangerous course of action.

...decide for yourself what makes you truly happy and then organize your life around it. Write down your goals and make plans to achieve them.

Spend eighty percent of your time focusing on the opportunities of tomorrow rather than the problems of yesterday.

Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."