If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

When you work towards your goals, you become healthier and healthier, mentally. It is very hard to do with a negative attitude. You just need to become more and more positive. And then you start to succeed. And starting to succeed is like winning a race and having the audience cheer. That makes you feel happy and motivates you to work even harder and achieve even more.

Everything you do is triggered by an emotion of either desire or fear.

Visualize and think about yourself as you would ideally like to be, not just as you are.

The important thing is the 80/20 rule: 80% of the effects come from 20% of the causes. This means that if you're doing ten tasks, two are going to be vastly more important than others.

Sometimes we need to let go of things in our lives to make room for better things. Stress less and live more. Don't waste your energy, when you have the choice to be happy.

You become what you think about most of the time.