If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

You perform at your best when you are working continually on high-priority goals and objectives.

Plan your work and work your plan. Decide in advance exactly how you are going to get from where you are to where you want to go.

When you make a to-do list, you should also make a to-not-do list. Warren Buffet was asked about the secret to success, and he said that it was saying no to almost everything. Some of those little tasks won't matter as long as you get the big tasks done.

Act with purpose, courage, confidence, competence and intelligence until these qualities 'lock in' to your subconscious mind.

If you like a person you say 'let's go into business together.' Man is a social animal after all, but such partnerships are fraught with danger.

Money is hard to earn and easy to lose. Guard yours with care.