Focus very clearly on a few small things. The purpose of a business is to give someone something that they want. Have a product or service that's really excellent. [...] What can you offer that no one else can offer and will satisfy them at a higher level than what anyone else can?

A person will not buy from you until he is convinced that you are a friend and are acting in his best interest. You must make this clear.

We have a mental block inside us that stops us from earning more than we think we are worth. If we want to earn more in reality, we have to upgrade our self-concept.

The biggest enemies we have to overcome on the road to success are not a lack of ability and a lack of opportunity but fears of failure and rejection and the doubts that they trigger.

It is not failure itself that holds you back; it is the fear of failure that paralyzes you.

If you have two frogs, eat the ugliest one first.

Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."