My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.
Brian TracyIncorrect assumptions lie at the root of every failure. Have the courage to test your assumptions.
Brian TracyTruly wealthy people develop the habit of "getting rich slow" rather than "getting rich quick." To assure this, they have two rules with regard to money. Rule number one: Don't lose money. Rule number two: If ever you feel tempted, refer back to rule number one, "don't lose money."
Brian Tracy