Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

Clear, written goals have a wonderful effect on your thinking. They motivate you and galvanize you into action. They stimulate your creativity, release your energy, and help you to overcome procrastination as much as any other factor.

Destructive criticism is the biggest single enemy of human potential. It is worse than cancer or heart disease. While those diseases can ultimately lead to the deterioration and death of an individual, destructive criticism kills the soul of the person but leaves the body walking around.

Winding up unfinished business with another person can give you a great burst of positive energy.

The more clearly defined and keenly desired your goals, the more of your natural creativity will be released for goal attainment.

You always think in terms of customer benefit. You always think, "How could I really benefit people at such a high level that they would love to buy my product or service and recommend it to others?"

The true measure of the value of any business leader and manager is performance.