The predominant quality of successful people is optimism.... Your level of optimism is the very best predictor of how happy, healthy, wealthy, and long-lived you will be.
Brian TracyDetermine a single measure that you can use to grade your progress and success in each area of your life. Refer to it daily.
Brian TracyYour solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."
Brian Tracy