I began writing books after speaking for several years and I realize that when you have a written book people think that you're smarter than you really are if I can joke. But it's interesting. People will buy your book and hire you without reading the book just because you have a book and you have a book on a subject that they think is of interest to themselves or e to their company.
Brian TracyIf you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian Tracy