Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.
Brian TracyFailure is an indispensable prerequisite of success. It is how you learn the lessons you need.
Brian TracyThe more times and the more different things you try, the more likely it is that you will succeed.
Brian TracyThe clearer you are about the consequences of your actions and the more intensely you desire to enjoy the consequences that your behaviors may lead to, the more motivated you will be.
Brian Tracy