Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.

Salespeople are the most vital people in any business. Without sales, the biggest and most sophisticated companies shut down. Sales are the spark plug in the engine of free enterprise. There is a direct relationship between the success of the sales community and the success of the entire country.

A major stimulant to creative thinking is focused questions.

The natural tendency of all human behavior is toward the path of least resistance. When you resist this tendency, you become stronger and more powerful.

Leadership is the ability to get extraordinary achievement from ordinary people.

You are where you are and what you are because of yourself, nothing else. Nature is neutral. Nature doesn't care. If you do what other successful people do, you will enjoy the same results and rewards that they do. And if you don't, you won't.

Accept complete responsibility both for understanding and for being understood.