Satisfy the deep subconscious needs of your customers - to feel important, to feel valued, respected and worthwhile
Brian TracyFive Great Habits for Better Relationships: acceptance (smile each time), appreciation (say thank you to everyone), admiration (compliment people on their appearance or clothing, etc.), approval (praise immediately, specifically and repeatedly), and attention (be a good listener).
Brian TracyIf you want to develop courage, then simply act courageously when it's called for. If you do something over and over again, you develop a habit. Some people develop the habit of courage. Some people develop the habit of non-courage.
Brian Tracy