The clearer you are about the consequences of your actions and the more intensely you desire to enjoy the consequences that your behaviors may lead to, the more motivated you will be.

Accept complete responsibility both for understanding and for being understood.

It is not failure itself that holds you back; it is the fear of failure that paralyzes you.

So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.

A hundred years ago-even 20 or 30 years ago-it was possible, if not always easy, to close major business by calling on and satisfying a key decision-maker. Today, every piece of business entails multiple decisions, and those decisions are virtually never made by the same person. Not only do you have to contend with multiple decisions, but the people who make those decisions may not even work in the same place.

Combine your mental images with the emotion of desire to accelerate their realization.

Your persistence is your belief in yourself.