The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.

I do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.

Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.

In good times, people want to advertise; in bad times, they have to.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

If you have anything really valuable to contribute to the world it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.

The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with a box of tricks to prove its divine authority.