The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with a box of tricks to prove its divine authority.

Talkers have always ruled. They will continue to rule. The smart thing is to join them.

In the long run no individual prospers beyond the measure of his faith.

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

Conceit is God's gift to little men.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

I do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.