I do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.
Bruce BartonMuch brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
Bruce Barton