I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.

Most successful men have not achieved their distinction by having some new talent or opportunity that was at hand.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.

Conceit is God's gift to little men.