There are no little things.

The five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.

Before you give up hope, turn back and read the attacks that were made on Lincoln.

Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.