We were going to call it "Star Trek: The Avengers", and for a while we were like, "People are going to love that title". No, we had a whole bunch of titles, we never had any official title until we came out with this, we had different conversations about other things.
Bryan BurkYou may change your destination, you may have a hundred stops along the way, there's a hundred different possibilities, but usually when you get in your car you are thinking, "I am going to go somewhere."
Bryan BurkIt was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.
Bryan BurkIt depends on the project, what's happening that day on the project, at what stage were in on the project; it various from project to project and where we're needed.
Bryan BurkSo that was an important part of the process and strangely, early on, we started to realize, in that respect, we were successful in what we were trying to do, which is make a film that everybody would be able come out and not be scratching their head at all.
Bryan BurkYeah, we definitely have screenings; we just don't have screenings out on the street. We bring in - it starts internally, so its people who work at Bad Robot, then it starts going to our friends outside of Bad Robot, and then it starts going to friends of friends outside so we get really fresh people who don't have to pretend to like us.
Bryan Burk